Master's in branding & brand creation
Jan 2025 — PresentUDIT (University of Design and Technology)
Madrid, Spain
About me
Brand and creative strategist with 8+ years of experience developing brand concepts, campaigns, and content strategies across digital and physical touchpoints. Skilled at translating consumer insights into creative ideas that connect with audiences and drive business value.
What I'm doing
Brand Strategy
Brand positioning, consumer insights, brand narrative, strategic thinking.
Creative Strategy
Concept development, storytelling, campaign ideation, creative direction.
Marketing and Content Creator
Content strategy, social media, editorial planning, community growth.
Brand Design
Designing brand identities from strategy to visual execution.
Inspiration & strategy
Resume
Education
Bachelor's in advertising
Jan 2011 — Dec 2015Universidad Alejandro Humboldt
Caracas, Venezuela
Experience
Brand & content strategist
Jan 2025 — PresentAbogados DVA
• Developed and executed TikTok and Instagram content strategy, transforming complex legal topics into accessible and engaging brand narratives.
• Led creative direction, scripting, and video production for short-form content aligned with the brand identity.
• Monitored performance metrics and audience behaviour to optimize formats and identify organic growth opportunities.
Digital brand strategist
Jan 2023 — Dec 2024Imperia Fine Art
• Developed editorial and storytelling strategies to reinforce the brand's premium positioning on social media.
• Created narrative content connecting with audiences interested in family portrait photography.
• Managed community engagement and analyzed interaction data to identify content opportunities.
Brand designer & creative consultant
Jan 2020 — PresentFreelance
• Designed brand identities from strategy to visual execution, including positioning, brand narrative, and visual systems.
• Conceptualized communication materials and campaign assets for digital and physical environments.
• Collaborated closely with clients to translate business objectives into clear creative solutions.
Account manager & business consultant
Jan 2017 — PresentLÃnea Directa, El Corte Inglés, Mapfre, Pelayo
• Managed accounts in highly competitive industries, identifying opportunities and building long-term client relationships.
• Presented tailored value propositions and solutions aligned with client needs.
My skills
Brand strategy: Brand positioning, consumer insights, brand narrative, strategic thinking.
Creative strategy: Concept development, storytelling, campaign ideation, creative direction.
Marketing & content: Content strategy, social media, editorial planning, community growth.
Tools: Adobe Creative Suite, Figma, Google Slides, CapCut.
Languages: Spanish (Native), English (B2)
Additional training: Diploma in Digital Marketing — Instituto Internet
