Aisha Meneses

Creative strategist

Tools I love

Figma

Pinterest ChatGPT CapCut

After Effects

Photoshop

Illustrator

Gemini

Available for collaborations

About me

Brand and creative strategist with experience in brand identity, digital strategy and creative storytelling for various types of businesses. I combine strategic thinking with visual storytelling to build brands that connect with people. Currently deepening my specialisation through a Master’s in Branding and Brand Creation at UDIT, with a focus on brand positioning and identity.

What I'm doing

Brand strategy

Brand positioning, consumer insights, brand narrative, strategic thinking.

Creative strategy

Concept development, storytelling, campaign ideation, creative direction.

Marketing and content creator

Content strategy, social media, editorial planning, community growth.

Brand design

Designing brand identities from strategy to visual execution.

Inspiration & strategy

A product for everyone is rarely for anyone. Marketing is about building tribes, not getting everyone's attention.

Seth Godin

Corporate identities have no life of their own. It is the product and the company that keeps it alive. A logo is just the tip of the iceberg.

Paula Scher

Design is the silent ambassador of your brand.

Paul Rand

People don't buy what you do; they buy why you do it. And what you do simply proves what you believe.

Simon Sinek

There are three responses to a piece of design: yes, no, and WOW! Wow is the one to aim for.

Milton Glaser

The best marketing doesn't feel like marketing. It's about understanding customer needs and creating real value.

Philip Kotler

Design is not just what it looks like and feels like. Design is how it works.

Steve Jobs

Resume

Education

Master's in branding, creation and brand design

Jan 2025 — Present

UDIT (University of Design and Technology)
Madrid, Spain

Bachelor's in advertising

Jan 2011 — Dec 2015

Universidad Alejandro Humboldt
Caracas, Venezuela

Experience

Brand & content strategist

Jan 2025 — Present

Abogados DVA
• Developed and executed TikTok and Instagram content strategy, transforming complex legal topics into accessible and engaging brand narratives.
• Led creative direction, scripting, and video production for short-form content aligned with the brand identity.
• Monitored performance metrics and audience behaviour to optimize formats and identify organic growth opportunities.

Digital brand strategist

Jan 2023 — Dec 2024

Imperia Fine Art
• Developed editorial and storytelling strategies to reinforce the brand’s premium positioning on social media.
• Created narrative content connecting with audiences interested in family portrait photography.
• Managed community engagement and analyzed interaction data to identify content opportunities.

Brand designer & creative consultant

Jan 2020 — Present

Freelance
• Designed brand identities from strategy to visual execution, including positioning, brand narrative, and visual systems.
• Conceptualized communication materials and campaign assets for digital and physical environments.
• Collaborated closely with clients to translate business objectives into clear creative solutions.

Account manager & business consultant

Jan 2017 — Present

Línea Directa, El Corte Inglés, Mapfre, Pelayo
• Managed accounts in highly competitive industries, identifying opportunities and building long-term client relationships.
• Presented tailored value propositions and solutions aligned with client needs.